About us

We provide a full range of services designed to make every visit to Rome seamless, enriching, and memorable:

Guided Tours & Museum Access – We welcome and guide visitors through Rome's main museums, with professional assistance or dedicated audio guides – so every visitor gets the most out of their experience.

Transport – We organize tours with dedicated buses and minibuses, and offer bicycle and alternative transport rentals, for flexible and comfortable city exploration.

Food & Wine Experiences – We enrich our guided tours with authentic food and wine experiences, offering travelers a deeper taste of Roman culture.

Museum Management – We directly manage a selection of cultural sites, including The Leonardo da Vinci Museum, The Gladiator Museum, and the Piano Nobile of Palazzo Patrizi – bringing these spaces to life for visitors from around the world.

Promotion of Hidden Gems – Beyond the iconic landmarks, we are committed to promoting Rome's lesser-known sites, making them accessible and valuable to a broader audience.

In August 2025, we were acquired by Big Bus Tours, the world's largest operator of open-top sightseeing experiences. This marks a strategic milestone in Big Bus Tours' evolution into a multi-experience operator, and a major step forward for the way travelers discover Rome.

Together, we combine our high-traffic, on-the-ground points of sale with Big Bus Tours' comprehensive platform for sightseeing and attractions – making trip planning and booking in Rome simpler and more rewarding than ever.

Big Bus Tours is the world's largest operator of open-top sightseeing experiences, inspiring a spirit of adventure in 28 cities across four continents. Founded over 30 years ago with a fleet of just three buses, the company today operates hundreds of open-top buses worldwide, turning more than 6 million tourists each year into explorers.

Big Bus Tours operates in: Abu Dhabi, Athens, Berlin, Budapest, Chicago, Darwin, Dubai, Dublin, Edinburgh, Hong Kong, Las Vegas, London, Los Angeles, Madrid, Miami, Munich, Muscat, New York, Paris, Philadelphia, Prague, Rome, San Francisco, Singapore, Sydney, Vancouver, Vienna, and Washington D.C.

Each tour offers flexible hop-on, hop-off options, complemented by a variety of additional services – including a digital audio guide app, interactive city highlights, detailed city guides, and real-time bus tracking – delivering immersive, seamless, and memorable sightseeing experiences.

In 2015, private equity firm Exponent acquired Big Bus Tours. In 2016, Merlin Entertainments became a shareholder, supporting further growth and innovation.